The Higgins team actively helps your chapter grow — here's every kind of campaign we run, and how each one works.
What is a Chapter Campaign? A Chapter Campaign is a specific push — an event, a recruiting drive, or a themed month — that the Higgins team helps you plan and run. You tell us the goal, we build and send the outreach, track who responds, and report back weekly.
4 Campaign Types
Weekly Status Updates
24/7 Higgins Support
1,000s Ready Prospects
Types of Campaigns We Run
Pick the one that matches your chapter's current goal — or ask us which fits best.
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Chapter Growth Campaigns
An ongoing recruiting push to fill your chapter's missing seats. We match your open classifications to real prospects, then send them a personalized invitation to visit — with the member most likely to refer them copied in as a warm introduction.
BEST FOR: Chapters with several open seats and a recruiting goal for the quarter
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Visitor Days
A themed meeting where every member is encouraged to bring a guest. We automatically re-email everyone who's visited your chapter in the last 12 months, tailored to their profession, inviting them back for this specific day.
BEST FOR: Reconnecting with warm past visitors around one big meeting
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Special Chapter Event Days
Anniversaries, appreciation days, community mixers, milestone celebrations — any special-occasion meeting or event you want to open up to prospects, past members, or the community. We build the invite and manage the send.
BEST FOR: One-off celebrations and community-facing events
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Accelerate Months
A full month of concentrated growth activity — combining visitor outreach, fresh prospect invitations, and a best-seats recruitment push — all aimed at one clear goal, like adding 5 members or filling your top 3 open seats by month's end.
BEST FOR: Chapters ready for an intensive, all-in growth sprint
Ready When You Are
🚀 Start Your Campaign
Tell us the campaign type, the goal, and the date — the Higgins team takes it from there.
🤝 We're Always Looking for New Ways to Support Your Chapter
Chapter Campaigns is the actively-managed side of AskBNI-Higgins. Instead of just handing you tools, our team does the work with you on specific events, pushes, and requests — from a single Visitor Day to a full Accelerate Month.
The Campaign Program — How It Works
Six steps from "we have an idea" to a completed campaign with results in hand.
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Tell Us What You Need
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We Build Outreach
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We Send & Track
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Weekly Updates
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Optional Add-Ons
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Campaign Recap
Step 1 — Tell Us What You Need
Fill out the Start Campaign form (Outreach Tools tab or the Start Campaign tab) with your event, campaign, or request details — the type of campaign, your goal, the date, and any specifics about who you want to reach.
Pick a campaign type: Chapter Growth, Visitor Day, Special Event Day, or Accelerate Month
Tell us your goal — number of visitors, seats filled, or new members
Give us the date, time, and location (or Zoom link)
Step 2 — We Build Your Outreach
Higgins builds a template email for your campaign and tailors it to each recipient's profession. You review and approve the template — then we get it ready to send on your schedule.
Personalized subject lines and copy for each recipient's classification
Matched to the right tone for your chapter and the occasion
You keep full visibility and approval before anything goes out
Step 3 — We Send & Track
Once approved, we automatically email past visitors from the last 12 months (for Visitor Days) and/or matched prospects (for Growth Campaigns and Accelerate Months), and track every open, click, and RSVP as they come in.
Automated sends — no manual copy-pasting required from your team
Live RSVP tracking as responses arrive
Any member can follow up — not just the original inviter
Step 4 — Weekly Status Updates
You just provide the event details and we take care of the rest — including sending you status updates weekly so you always know where the campaign stands without having to ask.
Invites sent, opens, and RSVPs — summarized weekly
Flags on any follow-up your chapter should make personally
No surprises — you're never left wondering how it's going
Step 5 — Optional Add-Ons
Two extra layers of support you can add to any campaign:
Best-Seat Recruitment Lists: the best seats to fill based on your current Higgins chapter assessment, complete with the email invite and who should send it. Post it to Facebook, or share the link so anyone logged into Higgins can view it.
Ready-to-Invite Prospects: we have thousands of prospects ready to go — pulled in to invite additional visitors to your event.
Step 6 — Campaign Recap
After your campaign wraps up, Higgins sends a final recap — total invites sent, RSVPs, visitors who attended, and suggested next steps to keep the momentum going.
Full results summary, delivered automatically
Suggestions for your next campaign based on what worked
Everything saved so you can reference it later
That's the whole process
🚀 Start Your Campaign
No spreadsheets, no chasing down email lists — just tell us what you need.
Start Your Campaign
Fill out the request form below and the Higgins team will follow up to confirm details.
📝 Request a Campaign
💡 Not sure which campaign type fits? Just note your goal in the form (more visitors, filling a specific seat, a themed event) and the Higgins team will recommend the right approach.
Outreach Tools
Every channel we use for your campaign is pre-templated and personalized. Here's what's available.
📧 Email Outreach
Pre-written and personalized campaign emails, tailored to each recipient's profession. Sent on your approved schedule, or copy-paste to your own inbox if you'd rather send them yourself.
An extended version of your chapter's Missing Classifications list — with the email invite and who should send it already built in. Shareable on Facebook or via a Higgins login link.
Put these tools to work — start your campaign request now.
Campaign Terminology Guide
Plain-English definitions for every term used across Chapter Campaigns.
Chapter Campaign
A specific push — an event, a recruiting drive, or a themed month — that the Higgins team helps plan, build outreach for, and track results on, all with weekly status updates.
Chapter Growth Campaign
An ongoing recruiting push to fill missing seats by matching open classifications to real, local prospects and sending them personalized invitations.
Visitor Day
A themed meeting where every member is encouraged to bring a guest. Past visitors from the last 12 months are automatically re-invited, tailored to their profession.
Special Chapter Event Day
A one-off celebration or community-facing meeting — an anniversary, appreciation day, or mixer — opened up to prospects, past members, or the public.
Accelerate Month
A full month of concentrated growth activity combining visitor outreach, prospecting, and a best-seats push, aimed at one clear numeric goal.
RSVP Tracking
Live tracking of who has opened, clicked, and responded to your campaign outreach, visible to the chapter as the campaign runs.
Best-Seat Recruitment List
An extended version of the chapter's Missing Classifications list that includes the ready-to-send email invite and the member best positioned to send it.
Ready-to-Invite Prospects
A pool of thousands of vetted prospects the Higgins team can supply, matched to a campaign's target classifications and geographic area.
Campaign Recap
The final summary sent after a campaign wraps up — total invites sent, RSVPs, visitors who attended, and suggested next steps.
Weekly Status Update
A recurring update sent automatically while a campaign is active, summarizing invites sent, opens, and RSVPs so the chapter never has to ask.
Missing Classification
A business type that isn't represented in the chapter yet — an open seat that a Chapter Growth Campaign or Accelerate Month can target.
Contact Sphere
A group of related businesses that naturally refer to each other — used to identify which member should be copied in on a campaign invitation as a warm introduction.
Chapter Campaigns Portal
The full Higgins web portal (bnicampaign.higgins.business) where chapters can log in to manage past and current campaigns directly.
Stage 1 — Directional
The first version of a Higgins report. It's meant to confirm the overall direction and approach before deeper work begins.
REPORT STATUS
📊 Stage 1 — Directional
This is the first version of the Chapter Campaigns Dashboard. It's meant to point things in the right direction — not be perfect yet. Think of it as a sketch, not a finished painting.
What you should do right now:
Check that the campaign types and program steps feel right for your chapter
Confirm the layout and order make sense to you
Note anything you'd like changed — more detail, different order, different focus
Use the Feedback button to send your notes to the Higgins team
Your feedback moves this report to Stage 2 (Draft) quickly. The Higgins team is available 24/7.
FEEDBACK — STAGE 1 DIRECTIONAL
💬 Share Your Feedback
Help us move this report to Stage 2 by sharing your thoughts. Click the button below to open a pre-filled email to the Higgins team — just add your notes and send!
Do the four campaign types cover what your chapter needs?
Are the program steps in an order that makes sense for your chapter?
Is anything missing or unclear?
What changes in direction or focus would you like?
