| Item | DIY AI | Higgins.ai |
|---|---|---|
| Monthly Labor Hours | 52 hrs | 6 hrs |
| Monthly Labor Cost | $5,200 | $600 |
| Tool / Service Cost | $250 | $2,500 |
| Total Monthly Cost | $5,450 | $3,100 |
Ready to stop overpaying for DIY AI?
ROI stands for Return on Investment. It's a simple percentage that tells you how much value you're getting back for every dollar you spend. A 134% ROI means for every $1 you invest in Higgins.ai, you get $2.34 in value back. Anything above 100% means Higgins pays for itself — and then some.
It compares your true all-in DIY cost — software subscriptions plus every hour your team spends drafting, formatting, and reviewing — against Higgins.ai's flat done-for-you fee. The difference is your savings. Add in the value of faster delivery, and you get your full ROI.
Most businesses focus on the $20–$50/month software cost and completely miss the $3,000–$8,000/month in hidden labor they're spending to finish what AI starts. That's the real comparison — and that's what this calculator reveals.
In plain terms: take your total monthly value gained, divide it by what you pay Higgins, multiply by 100.
DIY AI tools look inexpensive on paper — but the real cost isn't the software subscription. It's the hours your team spends prompting, rewriting, formatting, and fixing output before it's actually usable. This calculator compares your true all-in DIY cost against Higgins.ai's done-for-you delivery and shows you the ROI of switching.
Using the default example: 8 assets/month, $100/hr team cost, $2,500 Higgins package.
Add every hour your team touches a single document from start to finish.
Multiply hours per document by how many you produce each month.
Multiply total hours by your team's hourly cost — this is the hidden cost most businesses never track.
Add your software subscriptions to your labor cost — your real monthly DIY spend.
The small amount of time your team still needs — briefing and approvals only.
The dollar value of the minimal internal time still required.
Your Higgins package fee plus the small internal labor cost.
The direct dollar difference between what you spend now and what you'd spend with Higgins.
Add the estimated value of getting things done faster — earlier proposals, quicker follow-ups, faster reporting.
The headline number — how much value you get back for every dollar invested in Higgins.ai.
💡 A 134% ROI means for every $1 you invest in Higgins.ai, you get $2.34 in value back. Anything above 100% means Higgins pays for itself and then some.
"We're not asking you to compare Higgins to a $20 subscription. We're asking you to compare Higgins to the actual cost of getting the work finished."
All packages include done-for-you delivery with minimal internal input required.
For businesses that started with DIY AI and need professional polish on existing assets.
Single high-impact deliverable — a pitch deck, report, or proposal done fast.
Monthly deliverable suite for growing businesses with consistent content needs.
Full monthly reporting and dashboard production for data-driven organizations.
Full-service client acquisition and sales enablement powered by the S.A.L.E. methodology.
| Package | Monthly Cost | Best For | Est. Hours Saved | ROI Range |
|---|---|---|---|---|
| DIY Rescue | $399 | Cleanup & polish | 10–20 hrs | 50–120% |
| QuickStart Asset | $695 | Single deliverable | 15–30 hrs | 80–150% |
| Pro Deliverable | $1,995 | Growing teams | 30–50 hrs | 100–200% |
| Monthly Reporting | $2,500 | Data-driven orgs | 40–60 hrs | 120–200% |
| S.A.L.E. Accelerator | $7,500 | Full sales system | 80–120 hrs | 150–300% |
Plain-English definitions for every term used in this calculator and the Higgins.ai system.