| S.A.L.E.s | A 4-step system: Sourcing (finding clients), Assessing (understanding them), Listening (getting feedback), Empowering (turning them into referrals) |
| P.U.R.E.S. | A scoring system to rate potential clients: Profitability, Urgency, Reachability, Engagement, Sustainability — each scored 1–5 |
| AMP | Accelerated Membership Program — an automated system to help BNI members grow faster |
| GEN4 Dashboard | A 4th-generation interactive report dashboard created by Higgins for clients |
| BNI | Business Network International — a global business referral organization |
| AskBNI | Higgins AI assistant specifically built for BNI members — found at askbni.higgins.ai |
| Zendesk | A customer support tool used to receive and track client requests |
| Control Room | The backend admin area of Higgins where accounts and reports are managed |
| EOD Report | End of Day Report — a daily summary submitted by team members at the end of each work day |
| Higgins Reports | Interactive, AI-generated dashboards delivered to clients showing their business performance |
| SEO | Search Engine Optimization — making websites more visible on Google and other search engines |
| Tier 1A / 1B / 1C | Client quality levels: 1A = Premium (highest scores), 1B = High-Value, 1C = Qualified |
| PALMS | BNI's performance tracking system for members |
| Power of One | BNI's key performance metric report sent monthly |
| JV | Team member responsible for S.A.L.E.s outreach, client demos, and training sessions |
| Higgins.ai | The main AI platform — a team of 101+ AI models working together for your business |
| Multi-AI Brain | Higgins uses many specialized AI models at once, not just one — like having a whole team of experts |
| ARR | Annual Recurring Revenue — how much money comes in every year from subscriptions |
| Higgins Automations | Automated workflows that run without manual input — saving time on repetitive tasks |
| Higgins Experiences | The digital experience team handling SEO, media, and client-facing content |
| Weekly Tasks Sheet | A live Google Sheets tracker showing all team deliverables, assignments, and statuses for the current week |